Organic Performance
Instagram Insights
Meta Business Suite · Feb 1 – Mar 1, 2026 · Organic only
Lifetime Followers
6,869
Source
Type
● Organic
Organic Metrics
Content Views
90,862
-9.7%Total video/post views
Organic Reach
27,000
+22%Unique accounts reached
Profile Visits
2,790
-2.4%Instagram profile
New Followers
373
-25.9%This period
Content Interactions
1,395
+32.9%Likes, comments, saves
Link Clicks
1,694
-10.2%Bio & story links
Total Contacts
46
-6.1%Messaged the business
Organic Conversations
41
-2.4%Organic messaging
Paid vs. Organic Comparison
Side-by-Side Breakdown
Feb 1 – Mar 1, 2026
Reach
Profile Visits
Follows
Messaging Conversations
Reach & Profile Visits
Paid vs. Organic
Messaging Conversations
Organic vs. Paid split
New Contacts Breakdown
25 new contacts this period
80% of new contacts
20% of new contacts
Key takeaway: Organic conversations (41) are outperforming paid (5) by 8x — the brand's organic presence is driving the majority of direct client inquiries.
Audience Demographics
Age & Gender
Women 85.5% · Men 14.5%
Gender Split
Lifetime follower audience
85.5%
Women
14.5%
Men
Top Cities
Top Countries
Content Performance
Total Posts
7
Feb period
Total Views
14,256
Across all content
Total Likes
403
Reactions
Total Saves
35
Bookmarked
Total Shares
45
Distributed
Avg Engagement
99
Score per post
Engagement Score by Post
Ranked highest to lowest · Score = Likes + Comments×3 + Saves×2 + Shares×2
Top Performing Posts
by engagement scoreLowest Performing Posts
opportunities to improveFormat Analysis
Reels vs. Carousels
Avg Engagement
94
Avg Views
2,134
Avg Engagement
105
Avg Views
1,907
Content Insights
Best single post: Hotel Bathroom Reel
3,564 views and 167 engagement score — the highest of the period. Collaboration tags (@weldworkofficial, @artistic_tile) likely drove extra distribution.
Carousels drive stronger saves
Carousels average 105 engagement vs reels' 94. The Prohibition bar carousel (88 likes) and sauna reveal (52 likes) show strong audience interest in finished project reveals.
Educational content underperforms
The 'Avoiding expensive mistakes' reel scored lowest (57) despite a strong hook — suggesting the audience responds better to aspirational visuals than educational content.
Collaboration posts amplify reach
The hotel bathroom reel (tagged 3 brand partners) reached 2,645 — nearly 3× the average reach of solo posts. Co-tagging is a clear growth lever.
Organic Insights
Content Is the Primary Lead Driver
41 of 46 total messaging conversations (89%) came from organic content — not paid ads. For a luxury interior design studio where a single project can represent $50K–$200K+ in revenue, this is the most important number in the report. Tiffany's content is doing the heavy lifting for direct client inquiries. The paid campaign supports discovery; organic content closes the loop.
Reach Up +22% — Algorithm Reward
Organic reach grew to 27.1K — outpacing the paid campaign's 21K reach and up +22% vs. the prior period. Instagram rewards consistent posting, collaboration tagging, and strong save rates. The hotel bathroom reel alone reached 2,645 people without a dollar of spend. This momentum must be protected by maintaining posting cadence.
Core Audience: Women 35–44 in NJ/NY
85.5% of followers are women, with the dominant cohort aged 35–44 — the exact profile of a luxury interior design client: established income, homeowner or new-build buyer, design-conscious. Montclair, Jersey City, and Bloomfield NJ all appear in top cities, confirming the local market is actively engaging. Content that speaks directly to this audience's lifestyle aspirations will consistently outperform.
Interactions Up +32.9% — Quality Over Quantity
Content interactions grew +32.9% even as overall views declined -9.7% — a meaningful divergence. Fewer people are seeing the content, but those who do are engaging more deeply (saving, commenting, sharing). This is a quality signal: the audience is self-selecting to be more aligned with the brand. Saves and shares are the metrics to prioritise — not raw view counts.
Strategic Direction
Recommendations for March 2026
Double down on collaboration reels
The hotel bathroom reel (tagged @weldworkofficial, @artistic_tile, @symmetrysauna) reached 2,645 people — nearly 3× the average. Every vendor, architect, and trade partner is a distribution channel. Tag them consistently and ask for reshares. This is the single highest-leverage organic growth tactic available at zero cost.
Test scaling the Luxury Buyer Persona ad set
The Luxury Buyer Persona set is generating 7% more followers per dollar than the LA + BO set. With an Above Average quality ranking and $0.17 CPR, this campaign has room to scale. Test increasing the daily budget to $15–20/day on this set alone and monitor CPR for the first 7 days. If it holds below $0.30, continue scaling.
Prioritise finished project reveals over educational content
The 'Avoiding expensive mistakes' reel scored the lowest engagement of the period despite a strong hook. The audience follows Tiffany for aspirational design — they want to see the finished spaces, the materials, the transformation. Educational content can work, but it needs to be anchored in a specific project, not presented as general advice.
Convert the 201 paid followers into warm leads
201 people followed the account directly from the paid campaign this month. These are warm, high-intent users who have already self-selected. A targeted Story sequence (3–5 posts over 2 weeks) showcasing a recent project, the design process, and a soft CTA to DM for a consultation would convert a meaningful percentage into discovery calls — at no additional ad spend.
Address the 25.9% follower decline with a posting cadence review
New followers dropped -25.9% vs. the prior period. This is the most significant red flag in the data. The most common cause is inconsistent posting frequency. With only 7 posts in 28 days (one every 4 days), there is room to increase to 3–4 posts per week — mixing reels, carousels, and behind-the-scenes content — to improve algorithmic reach and follower acquisition.